The Artist: SQRA (seh-keh-rah)

Born in Montreal in 1989, Cedric Sequerra has always been fascinated by the arts. In his teenage years & throughout his twenties, Cedric worked as a brand consultant, graphic designer, video producer/director, videographer, photographer, tech entrepreneur & artist.

When Cedric first picked up his video camera in 2007, his debut short film and music video were viral hits, garnering 6.5 million cumulative organic views on YouTube. Today, he has amassed more than 50 million views on videos he’s produced.

Cedric completed his BComm in finance at John Molson School of Business in 2010.

In the years that followed, Cedric had the privilege of shooting with many prolific companies, artists, recording artists, etc , including Ubisoft, Major Lazer, Deadmau5, Lights, Adventure Club, Sushi Master Nobu Matsuhisa, YouTube sensation Epic Meal Time & music industry maverick Steve Rennie to name a few.

Cedric also spent considerable time working in the fashion industry, having shot videos with Coco Rocha, Heather Marks, Jeremy Scott, Jackie Astier, Thomas Hayo, Mazdack Rassi, Corey Shapiro and music videos with the late tattooed model Zombie Boy. As a photographer, Cedric has shot catalogues for many brands such as Kappa, Naked & Famous Denim and renowned Quebec designer Denis Gagnon.

Having spent multiple years living between Montreal and LA by the age of 27, Cedric decided to return to Montreal to explore the world of tech, launching community apps on iOS & Android devices; his latest venture is “Fanpower”, a social destination dedicated to pop culture fans, geeks and collectors.

Today, Cedric is a working artist with one goal in mind: bringing joy to others through creative expression.